Our founder Zarinah El-Amin, is an anthropologist, global presenter and author coach from Detroit, Michigan. 

For nearly two decades, Zarinah has worked to create books, exhibitions, programming, travel opportunities and trainings that tap into the power of culture and work to create massive belief shifts and behavioral shifts in society.

From her work in Egypt, Morocco, Sierra Leone, Bermuda,  Indonesia and the Emirates, Zarinah is committed to doing what she can to contribute to what she calls the "positive evolution of society." 

Her goal is to help leaders, especially social and cultural entrepreneurs, who want to live lives that are fulfilling to their pockets and their soul. 

She is known to many as the creativity midwife who helps you bring your vision to life.